What happens if a Fitstop franchisee is libellously denegrating Fitstop, the Franchise System, or its members?

According to Fitstop's 2024 Franchise Disclosure Document, franchisees must not disparage Fitstop or any of its other franchisees on social media, and they must not post anything that brings harm or disrepute to the Franchise System. Doing so constitutes a material breach of the Franchise Agreement.

This means that if a Fitstop franchisee makes libelous or denigrating statements about Fitstop, the Franchise System, or its members, it would be considered a serious violation of the agreement. Fitstop could take action against the franchisee for this breach.

Franchisees should be aware of this clause and ensure that their social media activity and other communications do not violate it. This is a fairly standard clause in franchise agreements, as franchisors need to protect their brand's reputation and the relationships between franchisees.