Is a Fitstop franchisee required to cooperate with Fitstop's market research programs?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
You shall fully cooperate with us in connection with, and participate in, all of our market research programs. We will pay the costs of such campaigns, programs, and activities using the Marketing Fees paid by you and other franchisees but we reserve the right to request additional payments from you and other franchisees upon reasonable demand.
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, franchisees are required to cooperate with Fitstop's market research programs. Specifically, the FDD states that franchisees "shall fully cooperate" with Fitstop in connection with, and participate in, all of their market research programs.
This requirement means that as a Fitstop franchisee, you must actively assist Fitstop in gathering information about the market, consumer preferences, and the effectiveness of marketing strategies. This cooperation could involve providing data, participating in surveys, or allowing Fitstop to conduct studies within your franchise location.
While the FDD specifies that Fitstop will pay for the costs of these programs using the Marketing Fees paid by franchisees, Fitstop retains the right to request additional payments from franchisees upon reasonable demand. Therefore, it is important for prospective franchisees to factor in potential additional costs for market research activities beyond the standard marketing fees.