Must a Fitstop franchisee follow up on leads that Fitstop provides?

According to Fitstop's 2024 Franchise Disclosure Document, franchisees must actively promote their franchise, including regularly canvassing members and potential members, and following up on any leads they receive from Fitstop or generate themselves. This requirement is part of the franchisee's obligation to market and promote the franchised business at their own cost.

This means that a Fitstop franchisee is not only expected to generate their own leads but also to diligently pursue leads provided by the franchisor. This active follow-up is considered a key component of fulfilling their marketing and promotional responsibilities. The FDD also states that the franchisee must not arrange, authorize, or carry out any advertising in relation to the franchise unless Fitstop approves the form and content of the advertising in writing or it is in conformance with the Manual(s).

This obligation ensures that Fitstop franchisees are proactive in building their customer base and contributing to the overall growth of their location. By requiring franchisees to follow up on leads, Fitstop aims to maintain a consistent and aggressive approach to customer acquisition across its franchise network. Franchisees must ensure that all marketing and promotional activities conform to the standards of ethical marketing and the policies prescribed by Fitstop and are not in any way misleading or deceptive.