What does Fitstop consider as confidential information related to the operation of a Fitstop franchised business?

According to Fitstop's 2024 Franchise Disclosure Document, confidential information encompasses a broad range of proprietary assets and knowledge essential to running a Fitstop franchise. This includes all confidential information and know-how related to the administration and operation of Fitstop franchised businesses, systems, processes, procedures, software, databases, logos, manuals, advertising information, and promotional materials. Franchisees are restricted from divulging or using this information for the benefit of any other entity during and after the Franchise Agreement term, ensuring the protection of Fitstop's competitive advantage. Franchisees can only share confidential information with employees who need it to fulfill their job duties.

Fitstop also considers telephone and facsimile numbers, email addresses, internet domain names (including www.fitstop.com), trade names, trademarks, reputation, know-how, techniques, systems and procedures, business plans, Customer Information, information technology process, hardware or programs and any computer software (including mobile applications) developed by or for Fitstop as confidential information. This extensive list highlights the breadth of information franchisees must protect.

Furthermore, any works, marks, symbols, ideas, logos, trade secrets, and other creations developed by the franchisee or other franchisees from the use of the intellectual property or otherwise during the operation of the franchised business are considered confidential information. This means that improvements or innovations created within the Fitstop network become part of Fitstop's intellectual property. Franchisees must ensure their employees sign confidentiality and non-competition agreements, reinforcing the obligation to maintain the confidentiality of this information and restricting their ability to work for competitors.