What is the consequence of disparaging Fitstop or other franchisees on social media?

According to Fitstop's 2024 Franchise Disclosure Document, franchisees must adhere to the social media policy outlined in the manuals. Any social media activity not conforming to the manuals requires prior written approval from Fitstop. Franchisees must comply with Fitstop's directions regarding social media activity, and Fitstop is authorized to remove any unapproved or unauthorized content.

Specifically, franchisees are prohibited from disparaging Fitstop or any other franchisees on social media, and they must not post anything that could harm or bring disrepute to the Fitstop franchise system.

Violation of this social media policy constitutes a material breach of the Franchise Agreement, which could lead to termination of the agreement and loss of the franchise.