Can advertising produced using the Brand Development Fund include information about the availability of a Fitstop franchise?

According to Fitstop's 2024 Franchise Disclosure Document, advertising and other items produced using the Brand Development Fund may include a brief statement about the availability of a Fitstop franchise. However, the funds will not be used primarily to sell franchises. This means that while advertising can mention the opportunity to purchase a franchise, the main purpose of the advertising must be to promote the products sold by franchisees.

For a prospective Fitstop franchisee, this is important because it clarifies how the Brand Development Fund can be used. Franchisees can expect that the fund will focus on promoting the fitness services offered by Fitstop, rather than on recruiting new franchisees. This focus on product promotion can help drive business to existing franchise locations.

It's also worth noting that Fitstop retains control over how the advertising funds are spent. The document states that Fitstop has sole discretion as to how and where the money is spent to promote the growth of the system. While franchisees contribute to the fund, Fitstop ultimately decides how those funds are allocated and used for advertising and marketing purposes.