What advertising materials must a Fitstop franchisee submit for approval?
Fitstop Franchise · 2024 FDDAnswer from 2024 FDD Document
er franchisees upon reasonable demand.
6.2 Use of Prescribed Materials. You must display on or about the premises only those signs, posters, and other advertising material we approve. You must maintain all signs, posters and other advertising material in a clean and satisfactory condition and good state of repair. Without prejudice to any other remedy available, we may, through our employees and agents, remove from the premises any printed matter, signs, posters, or other advertising material which we have not approved or which is not in a clean or satisfactory condition and state of repair.
6.3 Initial Marketing Spend; Other Initial Marketing/Promotional Efforts.
- 6.3.1 Initial Marketing Spend. You are required to spend a minimum of $10,000 in various online and/or other marketing activities that we prescribe as part of our System and that we expect will be paid to our Approved Supplier (the "Initial Marketing Spend"). Typically, we expect that you will be required to expend these amounts 30 to 90 days prior to opening and continuing through the grand opening of your Franchised Business – as we discuss and specify prior to any opening or operation of your Franchised Business in the Manual(s) or otherwise in writing. We may require that you expend any portion of the Initial Marketing Spend on materials/services that are purchased from our Approved Supplier(s).
- 6.3.2 Other Initial Marketing/Promotional Efforts. We strongly recommend, and may require, that you expend up to an additional $10,000 on other promotional activities designed to increase the visibility of your Franchised Business within the Designated Territory prior to or around the time of your contemplated or required opening.
Source: Item 23 — RECEIPTS (FDD pages 50–135)
What This Means (2024 FDD)
According to Fitstop's 2024 Franchise Disclosure Document, franchisees must display only those signs, posters, and other advertising material that Fitstop approves on or about the premises. Franchisees must also maintain all advertising materials in a clean and satisfactory condition and good state of repair. Fitstop has the right to remove any unapproved or poorly maintained advertising materials from the premises.
Fitstop franchisees must adhere to Fitstop's social media policy as described in the Manual(s). Any social media activity proposed by the franchisee that does not conform to the Manual(s) must be approved in writing by Fitstop in advance. Franchisees must comply with Fitstop's directions regarding social media activity, and Fitstop is authorized to remove any unapproved or unauthorized social media activity. Franchisees are prohibited from disparaging Fitstop or other franchisees on social media or posting anything that harms the Franchise System's reputation.
Fitstop may develop general marketing, advertising, or promotional activities for all franchises, and franchisees must comply with and actively participate in these campaigns. Fitstop will provide access to marketing materials, including template emails, scripts, and presentation packs, through the online system and Manual(s). Fitstop will pay for these campaigns using the Marketing Fees paid by franchisees but reserves the right to request additional payments from franchisees upon reasonable demand.