What trade name and service mark is a Fat Shack franchisee licensed to use?

According to Fat Shack's 2025 Franchise Disclosure Document, as a franchisee, you are granted the right to use the trade name and service mark "FAT SHACK", along with related trademarks, service marks, logos, and designs, collectively known as the "Marks". This license also extends to Fat Shack's distinctive business format, systems, methods, procedures, designs, layouts, and specifications, referred to as the "Licensed Methods".

This license allows you to operate a Fat Shack Restaurant using the established brand identity and operational guidelines. The use of these Marks and Licensed Methods is specifically for the operation of a Fat Shack Restaurant. This means you must adhere to Fat Shack's standards in how you present the business to the public and how you run the day-to-day operations.

The franchise agreement specifies that you can only use these Marks and Licensed Methods at a location approved by Fat Shack, referred to as the "Restaurant Location," which is identified in the Franchise Agreement. This ensures that the brand is consistently represented across all franchise locations and that you operate within the approved guidelines to maintain the brand's integrity.

Prospective franchisees should understand that this license is not unlimited. It is tied to the specific location and adherence to Fat Shack's operational standards. Any deviation from these standards or unauthorized use of the Marks could result in a breach of the franchise agreement.