Who is responsible for the costs of printing advertising materials for a Fat Shack franchise?
Fat_Shack Franchise · 2025 FDDAnswer from 2025 FDD Document
If you propose to use any advertising not previously developed or approved by us, you must submit the proposed advertising to us for review and approval or, if necessary, modification, at your cost. You are responsible for the costs of printing all materials and any proposed supplier of printing services must be first approved by us. All advertising and promotion of your FAT SHACK Restaurant must also be in such media and of such type and format as we must first approve in writing, and it must be conducted in a dignified manner and must conform to the standards and requirements as we or our designated vendor may specify. Any proposed written advertising or a description of a marketing or promotional program not previously approved by us must be submitted to us at least 10 days prior to publication, broadcast or use.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to Fat Shack's 2025 Franchise Disclosure Document, franchisees are responsible for the costs associated with printing advertising materials. If a franchisee proposes to use advertising materials not previously approved by Fat Shack, the franchisee must submit the proposed advertising for review, and modification if necessary, at their own cost. Additionally, the franchisee is responsible for covering the costs of printing these materials.
Fat Shack retains the right to approve the supplier of printing services used by the franchisee. This means that franchisees cannot simply choose any printing service; they must use one that Fat Shack has approved. This requirement ensures that the quality of printed materials meets Fat Shack's standards and maintains brand consistency.
All advertising and promotion of the Fat Shack restaurant must be in a format approved by Fat Shack and conducted in a dignified manner, conforming to the standards and requirements specified by Fat Shack or its designated vendor. Any written advertising or marketing program descriptions not previously approved must be submitted to Fat Shack at least 10 days before publication or use. This allows Fat Shack to maintain control over its brand image and marketing strategies, ensuring that all advertising aligns with the company's overall vision.