Does Fat Shack require franchisees to obtain approval before using a celebrity's name in advertising?
Fat_Shack Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall obtain FSI's prior written approval of all written advertising or other marketing or promotional programs not previously approved by FSI regarding the FAT SHACK Restaurant,
including, without limitation, "Yellow Pages" advertising, newspaper ads, flyers, brochures, coupons, direct mail pieces, specialty and novelty items, radio and television advertising, Internet "web" pages and other home pages or domain names on any common carrier electronic delivery system. Franchisee acknowledges that web pages and websites on the Internet constitute advertising and is subject to the terms set forth in Section 13.5 below. Any proposed written advertising or a description of a marketing or promotional program not previously approved by FSI shall be submitted to FSI at least 10 days prior to publication, broadcast or use. Franchisee acknowledges that advertising and promoting the FAT SHACK Restaurant in accordance with FSI's standards and specifications is an essential aspect of the Licensed Methods, and Franchisee agrees to comply with all advertising standards and specifications. Franchisee also agrees to participate in any promotional campaigns and advertising and other programs that FSI periodically establishes.
Source: Item 18 — Public Figures (FDD page 46)
What This Means (2025 FDD)
According to Fat Shack's 2025 Franchise Disclosure Document, franchisees must obtain prior written approval from Fat Shack for all written advertising and marketing or promotional programs not previously approved. This includes various forms of advertising such as "Yellow Pages", newspaper ads, flyers, brochures, coupons, direct mail pieces, specialty and novelty items, radio and television advertising, and internet web pages.
This requirement means that if a Fat Shack franchisee wants to use a celebrity's name in their advertising, they must first submit the proposed advertising to Fat Shack for review and approval. This process ensures that all advertising aligns with Fat Shack's standards and specifications, protecting the brand's image and reputation.
The FDD specifies that any proposed written advertising or a description of a marketing or promotional program not previously approved must be submitted to Fat Shack at least 10 days prior to publication, broadcast, or use. Franchisees are responsible for ensuring their advertising adheres to Fat Shack's standards, as compliance with these standards is considered an essential aspect of the Licensed Methods.