How much advance notice will Fat Shack provide before requiring participation in electronic advertising?

According to Fat Shack's 2025 Franchise Disclosure Document, Fat Shack reserves the right to require franchisees to participate in electronic advertising. Fat Shack will provide franchisees with 30 days prior written notice before requiring participation in electronic advertising. This participation may involve creating, customizing, or providing access to a linked web page.

This means that Fat Shack franchisees need to be prepared to adapt their marketing strategies to include electronic advertising methods if required by the franchisor. The 30-day notice period allows franchisees some time to prepare for these changes, but it's essential to stay informed and responsive to Fat Shack's directives.

It is important for prospective franchisees to factor in potential costs associated with electronic advertising, as the FDD states that participation is at the franchisee's sole cost. This could include expenses for web page development, customization, or other related services. Franchisees should budget accordingly and seek clarification from Fat Shack regarding the expected scope and costs of electronic advertising initiatives.