If a Fat Shack franchisee proposes to use advertising not previously approved, what must they do?
Fat_Shack Franchise · 2025 FDDAnswer from 2025 FDD Document
If you propose to use any advertising not previously developed or approved by us, you must submit the proposed advertising to us for review and approval or, if necessary, modification, at your cost. You are responsible for the costs of printing all materials and any proposed supplier of printing services must be first approved by us. All advertising and promotion of your FAT SHACK Restaurant must also be in such media and of such type and format as we must first approve in writing, and it must be conducted in a dignified manner and must conform to the standards and requirements as we or our designated vendor may specify. Any proposed written advertising or a description of a marketing or promotional program not previously approved by us must be submitted to us at least 10 days prior to publication, broadcast or use.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 28–36)
What This Means (2025 FDD)
According to Fat Shack's 2025 Franchise Disclosure Document, if a franchisee wants to use advertising materials not already approved by Fat Shack, they must first submit the proposed advertising to Fat Shack for review, potential modification, and final approval. This process is at the franchisee's expense.
The franchisee is responsible for covering the costs of printing these advertising materials. Furthermore, Fat Shack must approve any proposed supplier of printing services before the franchisee can use them. All advertising and promotion for the Fat Shack restaurant must be in a format and media type that Fat Shack approves in writing.
Fat Shack also stipulates that all advertising must be conducted in a dignified manner and adhere to the standards and requirements set by Fat Shack or its designated vendor. Any written advertising proposals or descriptions of marketing or promotional programs that have not been previously approved must be submitted to Fat Shack at least 10 days before their intended publication, broadcast, or use. This allows Fat Shack ample time to review and provide feedback on the proposed materials, ensuring they align with the brand's overall marketing strategy and standards.