Does the Fat Shack FDD specify any particular public figures that are pre-approved for use in advertising?
Fat_Shack Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall obtain FSI's prior written approval of all written advertising or other marketing or promotional programs not previously approved by FSI regarding the FAT SHACK Restaurant,
including, without limitation, "Yellow Pages" advertising, newspaper ads, flyers, brochures, coupons, direct mail pieces, specialty and novelty items, radio and television advertising, Internet "web" pages and other home pages or domain names on any common carrier electronic delivery system. Franchisee acknowledges that web pages and websites on the Internet constitute advertising and is subject to the terms set forth in Section 13.5 below. Any proposed written advertising or a description of a marketing or promotional program not previously approved by FSI shall be submitted to FSI at least 10 days prior to publication, broadcast or use. Franchisee acknowledges that advertising and promoting the FAT SHACK Restaurant in accordance with FSI's standards and specifications is an essential aspect of the Licensed Methods, and Franchisee agrees to comply with all advertising standards and specifications. Franchisee also agrees to participate in any promotional campaigns and advertising and other programs that FSI periodically establishes.
Source: Item 18 — Public Figures (FDD page 46)
What This Means (2025 FDD)
According to the 2025 Fat Shack FDD, franchisees must obtain prior written approval from FSI (Fat Shack International) for all advertising and marketing programs not previously approved. This includes various forms of advertising such as "Yellow Pages", newspaper ads, flyers, brochures, coupons, direct mail pieces, specialty items, radio and television advertising, and internet web pages.
The FDD states that any proposed written advertising or a description of a marketing or promotional program not previously approved by FSI must be submitted at least 10 days prior to its intended use. This requirement ensures that all advertising aligns with Fat Shack's standards and specifications, which is considered an essential aspect of the Licensed Methods.
The Fat Shack FDD does not specify any particular public figures that are pre-approved for use in advertising. Instead, it emphasizes the need for franchisees to seek approval for all advertising materials, suggesting that the use of public figures would also be subject to this approval process. This allows Fat Shack to maintain control over its brand image and ensure consistency in its marketing efforts across all franchise locations.