Does Fat Shack consider web pages and websites on the Internet to be advertising?
Fat_Shack Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall obtain FSI's prior written approval of all written advertising or other marketing or promotional programs not previously approved by FSI regarding the FAT SHACK Restaurant,
including, without limitation, "Yellow Pages" advertising, newspaper ads, flyers, brochures, coupons, direct mail pieces, specialty and novelty items, radio and television advertising, Internet "web" pages and other home pages or domain names on any common carrier electronic delivery system. Franchisee acknowledges that web pages and websites on the Internet constitute advertising and is subject to the terms set forth in Section 13.5 below.
Source: Item 23 — Receipts (FDD pages 53–223)
What This Means (2025 FDD)
According to Fat Shack's 2025 Franchise Disclosure Document, the company considers web pages and websites on the Internet to be advertising. As such, franchisees must adhere to Fat Shack's advertising terms.
Specifically, franchisees must get Fat Shack's prior written approval for any advertising or marketing programs related to the Fat Shack restaurant. This includes, but isn't limited to, "Yellow Pages" advertising, newspaper ads, flyers, brochures, coupons, direct mail pieces, specialty and novelty items, radio and television advertising, and Internet "web" pages.
Fat Shack also retains the exclusive right to develop and control the content of all electronic advertising for Fat Shack Restaurants. Franchisees are prohibited from creating or using any internet advertising or websites without prior written consent from Fat Shack, which may be withheld at their discretion. If Fat Shack permits a franchisee to develop electronic advertising, it must be done in compliance with Fat Shack's policies and rules.