Who bears the cost of modifications required for Fat Shack advertising materials to meet standards?
Fat_Shack Franchise · 2025 FDDAnswer from 2025 FDD Document
All marketing and promotion of your FAT SHACK Restaurant must conform to our standards and specifications. You must submit to us or our approved vendor samples of all advertising and promotional materials that have not been prepared or previously approved by us or them. You must pay for the cost of any necessary modifications we may require to conform to our standards and specifications for any proposed materials.
Except as prohibited or limited by law or unless we exempt you from a particular promotion, you must, at your sole cost, fully participate in all promotional campaigns, prize contests, special offers, discount programs, including deal-of-the-day and crowdsourcing programs, and other programs, whether national, regional, or local in nature, which we prescribe. In addition, at your sole cost, you must honor any coupons, gift certificates, gift cards, discounts, or other authorized promotional offers that we prescribe for the franchise system, unless we agree otherwise. In our discretion, we may create and make available to the public a mobile device application for the FAT SHACK system, which may incorporate
Source: Item 8 — Restrictions on Sources of Products and Services (FDD pages 22–26)
What This Means (2025 FDD)
According to Fat Shack's 2025 Franchise Disclosure Document, franchisees are responsible for covering the costs of any modifications required to bring their advertising and promotional materials into compliance with Fat Shack's standards and specifications. Specifically, if a franchisee creates advertising or promotional materials that have not been pre-approved by Fat Shack or its approved vendor, the franchisee must submit these materials for approval.
Should Fat Shack require changes to these materials to meet their standards, the franchisee will be responsible for paying the costs associated with these modifications. This requirement ensures that all advertising and promotional efforts align with the brand's established image and guidelines.
This cost responsibility extends to participation in promotional campaigns, prize contests, special offers, and discount programs, where franchisees must participate at their sole cost, unless exempted by Fat Shack or prohibited by law. Franchisees are also responsible for honoring coupons, gift certificates, gift cards, and other authorized promotional offers prescribed by Fat Shack, unless otherwise agreed upon.