Must all advertising and promotion of a Fat Shack Restaurant be conducted in a dignified manner?

According to Fat Shack's 2025 Franchise Disclosure Document, all advertising and promotion of a Fat Shack Restaurant must be conducted in a dignified manner. The franchisor retains the right to approve or modify any advertising at the franchisee's cost.

Specifically, any advertising not previously developed or approved by Fat Shack must be submitted for review, and potentially modification, at the franchisee's expense. The franchisee is responsible for the costs of printing all advertising materials, and the supplier of printing services must be approved by Fat Shack.

This means that a Fat Shack franchisee needs to ensure that all advertising and promotional materials meet the standards and requirements set by Fat Shack. Proposed written advertising or a description of a marketing or promotional program not previously approved must be submitted at least 10 days prior to its intended use. This requirement allows Fat Shack to maintain brand consistency and control over its public image.

The Fat Shack franchise agreement requires franchisees to adhere to these advertising guidelines, ensuring that all marketing efforts align with the franchisor's standards for a dignified presentation of the brand. This is a fairly standard clause in franchise agreements, as franchisors want to protect their brand's image.