What is an advertising cooperative ('Co-op') for Fast Fix Jewelry And Watch Repairs?
Fast_Fix_Jewelry_And_Watch_Repairs Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) Advertising Cooperative.
Franchisor reserves the right to establish and administer an advertising cooperative to promote the system in a specified advertising coverage area on a local or regional basis (a "Co-op").
Franchisor may require all Fast-Fix Service Center franchisees and Franchisorowned Fast-Fix Service Centers in the advertising coverage area to participate in the Co-op.
If Franchisee participates in a Co-op, Franchisee must contribute to the Co-op in such amounts as determined by Franchisor or by the Co-op.
Each Fast-Fix Service Center operating in the advertising coverage area will have one vote.
If Franchisee participates in a Co-op, Franchisee's Local Advertising requirement will be reduced by the amount contributed to the Co-op, up to the amount of the Local Advertising requirement.
Source: Item 22 — CONTRACTS (FDD page 37)
What This Means (2025 FDD)
According to Fast Fix Jewelry And Watch Repairs' 2025 Franchise Disclosure Document, an advertising cooperative, or "Co-op", is an entity that Fast Fix Jewelry And Watch Repairs may establish and administer to promote the system in a specific advertising coverage area on a local or regional basis.
Fast Fix Jewelry And Watch Repairs may require all franchisees and franchisor-owned service centers within the advertising coverage area to participate in the Co-op. If a franchisee participates, they must contribute an amount determined either by Fast Fix Jewelry And Watch Repairs or by the Co-op itself. Each Fast Fix Jewelry And Watch Repairs service center operating in the coverage area gets one vote in the Co-op.
If a Fast Fix Jewelry And Watch Repairs franchisee participates in a Co-op, the amount they contribute can reduce their local advertising requirement, up to the total amount of that requirement. This provides a mechanism for franchisees to pool resources for potentially more effective regional advertising campaigns, while also ensuring brand consistency and adherence to system-wide marketing strategies.