According to Face Foundrie's 2025 Franchise Disclosure Document, the company's purchases of intangible assets in 2023 amounted to $20,000. This figure reflects the company's investment in assets that do not have a physical form but provide long-term value, such as intellectual property or software. These assets are typically amortized over their useful life, meaning their cost is gradually expensed over time.

For a prospective Face Foundrie franchisee, understanding these intangible asset purchases is important because it reflects the franchisor's ongoing investment in the brand and its systems. These investments can enhance the value and competitiveness of the franchise system. The FDD also notes that in 2023, the amortization expense associated with intangible assets was $8,468.

It's worth noting that intangible assets are not physical and can be subject to impairment, meaning their value can decrease if they are no longer expected to provide future economic benefits. Face Foundrie has adopted accounting standards that require these assets to be tested for impairment at least annually. This ensures that the company's financial statements accurately reflect the value of these assets.

Franchisees should consider these figures in the context of the overall financial health and strategy of Face Foundrie. A growing investment in intangible assets could signal a commitment to innovation and long-term growth, which could benefit franchisees. However, it's also important to assess the quality and relevance of these assets to ensure they are truly adding value to the franchise system.