Who are the parties involved in the Franchise Agreement referenced in the Face Foundrie Personal Covenants?

According to Face Foundrie's 2025 Franchise Disclosure Document, the parties involved in the Franchise Agreement connected to the Personal Covenants are Face Foundrié Franchising L.L.C., identified as the Franchisor, and the Franchisee. The Personal Covenants are made and executed in connection with the Franchise Agreement between these two parties. The agreement stipulates that capitalized terms used but not defined in the Personal Covenants will have the meanings set forth in the Franchise Agreement.

The document emphasizes that the Restricted Parties, which include owners, must sign and deliver the Personal Covenants to the Franchisor as a condition for the Franchise Agreement to be effective. These Personal Covenants ensure that the Restricted Parties are personally bound by specific provisions outlined in the Franchise Agreement, such as those related to non-competition and confidentiality. This requirement underscores the importance Face Foundrie places on protecting its system, brand, and confidential information.

Prospective franchisees should carefully review Exhibit E, the Personal Covenants, and understand the obligations and restrictions it imposes on themselves and any Restricted Parties involved in their franchise. They should also be aware that any changes in the identity of Restricted Parties during the term of the Franchise Agreement require prompt notification to Face Foundrie and the execution of new Personal Covenants by the new Restricted Party. This ensures ongoing compliance and protection of Face Foundrie's interests.