What liability does Face Foundrie have for any loss of revenue or goodwill due to a new or discontinued Mark?

According to Face Foundrie's 2025 Franchise Disclosure Document, Face Foundrie bears no liability for any loss of revenue or goodwill resulting from the introduction of a new Mark or the discontinuation of an existing one. This means that if Face Foundrie decides to change, add, or discontinue the use of any of its Marks, franchisees are required to comply with these changes at their own expense.

This clause places the financial burden on the franchisee to adapt to any branding changes implemented by Face Foundrie. Franchisees must take the necessary actions to comply with the changes, alterations, discontinuations, additions, or substitutions of Marks. These actions could include updating signage, marketing materials, and other branded items to reflect the new branding, all at the franchisee's sole expense.

For a prospective Face Foundrie franchisee, this has significant implications. It means that the franchisee must be prepared to invest additional capital to update their business to align with Face Foundrie's evolving brand strategy. While Face Foundrie retains the right to modify its Marks, franchisees bear the financial risk associated with these changes, potentially impacting their revenue and goodwill without recourse to compensation from Face Foundrie.