If Face Foundrie decides to change a Mark, who bears the expense of complying with the change?
Face_Foundrie Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.03 Discontinuance of Use of Marks. If Franchisor decides to change, add or discontinue use of any Mark, or to introduce additional or substitute Marks, Franchisee, upon a reasonable period of time after receipt of written notice, shall take such action, at its sole expense, as is necessary to comply with such change, alteration, discontinuation, addition or substitution.
Franchisor shall have no liability for any loss of revenue or goodwill due to any new Mark or discontinued Mark.
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2025 FDD)
According to Face Foundrie's 2025 Franchise Disclosure Document, if Face Foundrie decides to change, add, or discontinue the use of any Mark, the franchisee is responsible for the expenses associated with complying with the change. This includes any action necessary to comply with the alteration, discontinuation, addition, or substitution of a Mark.
This means that if Face Foundrie decides to update its logo, trade names, or other identifying marks, the franchisee will have to pay for things like new signage, marketing materials, and any other changes needed to reflect the new branding. Face Foundrie bears no liability for any loss of revenue or goodwill resulting from a new or discontinued Mark.
This requirement is fairly standard in franchising, as franchisors need to maintain brand consistency across all locations. However, it's important for prospective Face Foundrie franchisees to understand that these costs can be significant and should be factored into their financial planning. Franchisees should inquire about how often Face Foundrie has changed its branding in the past and what costs franchisees have typically incurred as a result.