What is the Face Foundrie Franchisee's responsibility regarding customer experience?
Face_Foundrie Franchise · 2025 FDDAnswer from 2025 FDD Document
for inventory and management control; training and assistance; technology standards; trade dress; marketing, advertising and promotional programs; and certain operational and business standards and policies, all of which Franchisor may add to, remove, change, improve, further develop or otherwise modify from time to time.
- 1.02 Acknowledgments. Franchisee acknowledges and agrees that it or its authorized officers have read this Agreement and Franchisor's franchise disclosure document. By signing this Agreement, Franchisee accepts the proposition that to deliver and execute high-quality services and products in connection with beauty-related services and products requires a specific approach to the services, products, and customer experience (impacted by the quality of people and training) not typically found in other beauty-related businesses. Franchisee understands the terms of this Agreement and accepts them as being reasonably necessary to maintain the uniformity of Franchisor's high-quality standards at all Face Foundrié Facial Bars in
order to protect and preserve the goodwill of the Marks and the integrity of the System. Franchisee has conducted an independent investigation of the business contemplated by this Agreement and recognizes that the beauty services industry is highly competitive, with constantly changing market conditions. Franchisee recognizes that the nature of Face Foundrié Facial Bars may change over time, that an investment in a Face Foundrié Facial Bar involves business risks, and that the success of the venture is largely dependent on Franchisee's own abilities, efforts and financial resources. Franchisee or its Owners shall truthfully fill out the Franchisee Acknowledgment attached hereto as Exhibit H.
- 1.03 Representations. Franchisee and its Owners, jointly and severally, represent and warrant to Franchisor that: (a) neither Franchisee nor any of its Owners have made any untrue statement of any material fact or has omitted to state any material fact in the written information submitted in obtaining the rights granted hereunder; (b) neither Franchisee nor any of its Owners have any direct or indirect legal or beneficial interest in any beauty-related business that may be deemed a Competitive Business, except as Franchisee has otherwise completely and accurately disclosed in writing to Franchisor in connection with obtaining the rights granted hereunder; and (c) the execution and performance of this Agreement will not violate any other agreement to which Franchisee or any of its Owners may be bound. Franchisee recognizes that Franchisor has executed this Agreement in reliance on all of the statements Franchisee and its Owners have made in writing in connection with this Agreement.
- 1.04 Certain Definitions. The terms listed below have the meanings which follow them and include the plural as well as the singular. Other terms are defined elsewhere in this Agreement in the context in which they arise.
- (a) "Affiliate" Any Person that directly or indirectly owns or controls the referenced party, that is directly or indirectly owned or controlled by the referenced party, or that is under common control with the referenced party. The term "control" means the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of an Entity, whether through ownership of voting securities, by contract or otherwise.
Source: Item 22 — CONTRACTS (FDD pages 73–74)
What This Means (2025 FDD)
According to Face Foundrie's 2025 Franchise Disclosure Document, the franchisee plays a crucial role in ensuring a high-quality customer experience. The franchisee must acknowledge that delivering high-quality beauty services and products requires a specific approach to customer experience, influenced by the quality of people and training. This acknowledgment highlights the importance of well-trained staff in providing excellent customer service, which is a cornerstone of the Face Foundrie brand. The franchisee's success is largely dependent on their abilities, efforts, and financial resources, underscoring the need for a hands-on approach to managing the business and ensuring customer satisfaction.
The franchisee is obligated to participate in advertising and promotional activities to enhance customer awareness and build traffic. Face Foundrie implements various promotions, such as discount coupons, frequent customer cards, and gift cards, to attract and retain customers. The franchisee must honor and participate in these programs according to the procedures and regulations specified in the Operations Manual. Additionally, Face Foundrie may require franchisees to maintain contracts with third-party service programs designed to audit, survey, evaluate, or inspect Facial Bar operations, ensuring consistent service quality and customer safety. The franchisee bears the cost of these programs, emphasizing the ongoing investment in maintaining high standards.
The franchisee must operate and maintain the Facial Bar to achieve the highest possible classification for beauty services from governmental authorities. This requirement underscores the importance of adhering to regulatory standards and maintaining a high level of operational excellence. Furthermore, the franchisee must comply with Face Foundrie's system standards regarding memberships, including the types and terms of memberships offered, the form of membership agreements, and the terms for transferring memberships between locations. The franchisee must use the form of Membership Agreement that Face Foundrie provides and cannot make modifications without prior written consent, ensuring uniformity and compliance across all locations.