Can a Face Foundrie franchisee use any abbreviation or modification of the Marks as part of their business name?

According to Face Foundrie's 2025 Franchise Disclosure Document, franchisees are explicitly restricted from using any abbreviation, modification, or colorable imitation of the brand's Marks as part of their corporate or legal business name. This restriction extends to any other manner of use not expressly authorized by Face Foundrie in writing, including Internet-related uses such as electronic media identifiers, websites, web pages, or domain names. This policy ensures that the brand maintains strict control over its trademarks and brand identity.

This restriction is typical in franchising, as franchisors need to protect their brand identity and avoid customer confusion. By prohibiting unauthorized variations of the Marks, Face Foundrie aims to ensure consistency and uniformity across all franchise locations and online platforms. This helps maintain the brand's reputation and goodwill, which benefits both the franchisor and the franchisees.

For a prospective Face Foundrie franchisee, this means that they must adhere strictly to the approved branding guidelines and cannot create any variations of the Face Foundrie name or logo without explicit written permission from the franchisor. This includes domain names and social media handles. Failure to comply with these rules could result in a breach of the franchise agreement and potential legal consequences. Therefore, it is crucial for franchisees to communicate closely with Face Foundrie regarding any branding or marketing initiatives to ensure compliance.