What is the Face Foundrie franchisee expected to do before opening their Facial Bar regarding advertising?
Face_Foundrie Franchise · 2025 FDDAnswer from 2025 FDD Document
ing of your personnel in your Facial Bar.
-
- Grand Opening Promotion. Before you open your Facial Bar, you will be expected to advertise its opening and create a Grand Opening Promotion plan that we approve. You must provide us with a Grand Opening Promotion plan, and obtain our approval of the plan, at least 60 days prior to the opening of your Facial Bar. During the period of time beginning 30 days before until 60 days following the opening of the Facial Bar, you must spend a minimum of $25,000 to implement a grand opening advertising and promotional campaign, of which at least $3,000 must be spent on digital marketing. Although $25,000 is the minimum, we recommend you spend up to $60,000. We may require you to provide proof that these funds were spent. If you fail to spend the minimum required amount on the Grand Opening Promotion plan, we have the right to collect from you the difference between what you should have spent and what you actually spent. The Grand Opening Promotion plan is in addition to any Marketing Contributions that you must pay to us and in addition to the $3,000 monthly minimum digital marketing spend and the $2,000 minimum monthly spend on other approved paid marketing tactics, both of which are required during your first 12 months of operation (as described in Item 11). We may require you to work with one or more vendors that we designate to execute the Grand Opening Promotion plan, and we may require you to purchase certain digital media, print media, branded promotional products, printed materials,
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 23–27)
What This Means (2025 FDD)
According to Face Foundrie's 2025 Franchise Disclosure Document, before opening their Facial Bar, franchisees are expected to advertise the opening and create a Grand Opening Promotion plan for approval by Face Foundrie. This plan must be submitted at least 60 days prior to the Facial Bar's opening.
During the period from 30 days before to 60 days after the opening, franchisees must spend a minimum of $25,000 on the grand opening advertising and promotional campaign, with at least $3,000 allocated to digital marketing. While $25,000 is the minimum spend, Face Foundrie recommends spending up to $60,000. Face Foundrie may also require proof that these funds were spent. Failure to meet the minimum spending requirement may result in Face Foundrie collecting the difference between the required amount and the actual amount spent.
The Grand Opening Promotion plan is separate from any Marketing Contributions payable to Face Foundrie. It is also in addition to the $3,000 monthly minimum digital marketing spend and the $2,000 minimum monthly spend on other approved paid marketing tactics, both of which are required during the first 12 months of operation. Face Foundrie may require franchisees to work with designated vendors to execute the Grand Opening Promotion plan and may require the purchase of certain digital media, print media, branded promotional products, printed materials, signage, and similar items from Face Foundrie or other designated vendors.
This grand opening advertising expenditure is a significant initial investment for Face Foundrie franchisees. Franchisees should carefully consider these costs and the potential need to work with specific vendors when planning their initial budget. The requirement to spend a minimum amount, with the potential for Face Foundrie to collect any shortfall, underscores the importance of adhering to the approved Grand Opening Promotion plan.