What is the estimated low and high range for grand opening advertising for a Face Foundrie franchise?
Face_Foundrie Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 7: ESTIMATED INITIAL INVESTMENT]
Before you open your Facial Bar, you will be expected to advertise its opening and create a Grand Opening Promotion plan that we approve.
You must provide us with a Grand Opening Promotion plan, and obtain our approval of the plan, at least 60 days prior to the opening of your Facial Bar.
During the period of time beginning 30 days before until 60 days following the opening of the Facial Bar, you must spend a minimum of $25,000 to implement a grand opening advertising and promotional campaign, of which at least $3,000 must be spent on digital marketing.
Although $25,000 is the minimum, we recommend you spend up to $60,000.
We may require you to provide proof that these funds were spent.
If you fail to spend the minimum required amount on the Grand Opening Promotion plan, we have the right to collect from you the difference between what you should have spent and what you actually spent.
The Grand Opening Promotion plan is in addition to any Marketing Contributions that you must pay to us and in addition to the $3,000 monthly minimum digital marketing spend and the $2,000 minimum monthly spend on other approved paid marketing tactics, both of which are required during your first 12 months of operation (as described in Item 11).
We may require you to work with one or more vendors that we designate to execute the Grand Opening Promotion plan, and we may require you to purchase certain digital media, print media, branded promotional products, printed materials, signage, and similar items, from us or other vendors that we designate.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 23–27)
What This Means (2025 FDD)
According to Face Foundrie's 2025 Franchise Disclosure Document, the estimated range for grand opening advertising is between $25,000 and $60,000. This expenditure is expected to be incurred before the Facial Bar opens.
The FDD specifies that franchisees must spend a minimum of $25,000 on a grand opening advertising and promotional campaign during the period from 30 days before to 60 days following the opening of their Face Foundrie location. At least $3,000 of this amount must be allocated to digital marketing efforts. While the minimum spend is $25,000, Face Foundrie recommends spending up to $60,000 for the grand opening.
Face Foundrie requires franchisees to submit a Grand Opening Promotion plan for approval at least 60 days prior to opening. The franchisor may also require franchisees to work with designated vendors and purchase certain marketing materials from them. Failure to meet the minimum spending requirement may result in Face Foundrie collecting the difference between the required amount and the actual amount spent. This grand opening promotion is separate from ongoing monthly marketing contributions and digital marketing spends required during the first year of operation.