What is the duration of the Trademark License granted to Face Foundrie by 2F Holdings L.L.C.?
Face_Foundrie Franchise · 2025 FDDAnswer from 2025 FDD Document
The Marks are owned by our parent, 2F Holdings L.L.C., and are licensed exclusively to us. 2F Holdings L.L.C. has granted us an exclusive license ("Trademark License") to use the Marks to franchise the System in the United States. The Trademark License, which was originally between us and our former parent, Face Foundrié LLC, but was assigned to 2F Holdings L.L.C. on February 20, 2025, is for 10 years and began on April 14, 2020. It will automatically renew for subsequent 10-year periods provided we are not in default or do not materially breach the Trademark License by engaging in any activity which damages the Marks or the goodwill of the System. If the Trademark License is terminated, 2F Holdings L.L.C. has agreed to license the Marks directly to our franchisees until such time as each franchise agreement expires or is otherwise terminated.
Source: Item 13 — TRADEMARKS (FDD pages 46–47)
What This Means (2025 FDD)
According to Face Foundrie's 2025 Franchise Disclosure Document, 2F Holdings L.L.C. granted Face Foundrie an exclusive Trademark License to use its marks for franchising the Face Foundrie system in the United States. The Trademark License is for a term of 10 years, beginning on April 14, 2020.
The Trademark License will automatically renew for subsequent 10-year periods, provided that Face Foundrie is not in default or does not materially breach the Trademark License by engaging in any activity which damages the marks or the goodwill of the Face Foundrie system. This renewal clause is fairly standard in franchising, as it ensures the franchisor can continue using the brand's trademarks as long as they remain in good standing.
In the event that the Trademark License is terminated, 2F Holdings L.L.C. has agreed to license the marks directly to Face Foundrie franchisees until each franchise agreement expires or is otherwise terminated. This provision offers some protection to franchisees, ensuring they can continue operating under the Face Foundrie brand even if the relationship between Face Foundrie and its parent company changes. This direct licensing agreement would only last until the end of the individual franchise agreement.