Who directs the advertising programs for the Face Foundrie System Marketing Fund?
Face_Foundrie Franchise · 2025 FDDAnswer from 2025 FDD Document
(a) We (or our designee) will direct all advertising programs, with the sole right to decide the concepts, materials, and media used in these programs and the placement and allocation of the programs, and retain sole discretion over the operation and advertising decisions of the Fund. The Fund is for brand development initiatives and programs intended to maximize
general public recognition, acceptance, and use of the System. Neither we nor our designee will be obligated to make expenditures for you that are equivalent or proportionate to your Marketing Contributions, or to make sure that you or any particular franchisee benefits directly or pro rata from expenditures by the Fund, or to spend any amounts in any particular geographic area. Any Facial Bar owned or operated by us or our affiliates will contribute to the Fund in the same manner as similarly situated franchisees. We may use outside advisors and agencies for advertising, marketing, public relations, Website and social media programs (and other successor technology platforms), and Marketing Contributions may be used to pay all advisor and agency fees and/or offset administrative costs of managing the Fund.
- (b) The Fund, and all contributions to and earnings from the Fund, will be used exclusively to meet the costs of marketing and any other activities that we believe will enhance the System's image and, in our sole discretion, promote general public awareness of and favorable support for the System.
This includes the costs (including, without limitation, reasonable salaries and overhead incurred by us) of creating, preparing, administering, directing, and conducting media marketing campaigns and System advertising, marketing and sales programs and campaigns; consumer research and marketing surveys designed to assist in maintaining high quality standards; public relations activities; trade show participation (including travel and expenses for our staff); the development and operation of a national and regional accounts program; online directory listings; developing, enhancing, and maintaining our Website and other Internet marketing, as well as social media and other digital applications (and other successor technology platforms); sponsorship of organizations and events; purchasing promotional items and advertising materials; out-of-pocket expenses (including printing, postage, shipping, telephone and photocopying); our allocable overhead and administrative costs (including compensation and expenses of employees relating to the Fund); and providing promotional and other marketing materials and services to the Facial Bars operating under the System.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 33–43)
What This Means (2025 FDD)
According to Face Foundrie's 2025 Franchise Disclosure Document, Face Foundrie (or their designee) directs all advertising programs for the System Marketing Fund. This includes the sole right to decide on the concepts, materials, and media used, as well as the placement and allocation of these programs. Face Foundrie also retains sole discretion over the operation and advertising decisions of the Fund. The purpose of the Fund is to develop brand initiatives and programs aimed at maximizing general public recognition, acceptance, and use of the Face Foundrie system.
Face Foundrie is not obligated to make expenditures for franchisees that are equivalent or proportionate to their Marketing Contributions, or to ensure that any particular franchisee benefits directly or pro rata from the Fund's expenditures. They are also not required to spend any amounts in any specific geographic area. Any Facial Bar owned or operated by Face Foundrie or its affiliates will contribute to the Fund in the same way as franchisees.
Face Foundrie may use outside advisors and agencies for advertising, marketing, public relations, website and social media programs, and Marketing Contributions may be used to pay advisor and agency fees or offset administrative costs of managing the Fund. The Fund and its earnings will be used exclusively to cover the costs of marketing and other activities that Face Foundrie believes will enhance the System's image and promote general public awareness and support. This includes costs related to creating, preparing, administering, directing, and conducting media marketing campaigns, consumer research, public relations activities, trade show participation, online directory listings, website and internet marketing, social media, sponsorships, promotional items, and administrative costs.