Besides the approved trademarks, what other marks can I use to identify my Face Foundrie Facial Bar?
Face_Foundrie Franchise · 2025 FDDAnswer from 2025 FDD Document
You must follow the Franchise Agreement, the Operations Manual and our specifications and directives when you use the Marks. The Marks are the only marks you may use to identify the Facial Bar. You may not use any Marks as part of any corporate or trade name or as part of any domain name or electronic address you maintain on the Internet, the worldwide web, or any other similar proprietary or common carrier electronic delivery system unless we expressly authorize you to do so in writing. You may not use the Marks in connection with the sale of an unauthorized product or service or in a manner not authorized in writing by us. Your use of the Marks and any goodwill is to our exclusive benefit and you retain no rights in the Marks other than a license to use the Marks during the term of the Franchise Agreement. You are not permitted to make any changes of any kind in or to the use of the Marks unless we permit.
Source: Item 13 — TRADEMARKS (FDD pages 46–47)
What This Means (2025 FDD)
According to Face Foundrie's 2025 Franchise Disclosure Document, franchisees are generally restricted to using only the marks authorized by Face Foundrie to identify their Facial Bar. The FDD specifies that franchisees cannot use these marks as part of any corporate or trade name, or within any domain name or electronic address, unless Face Foundrie provides explicit written authorization. This restriction extends to the sale of unauthorized products or services, ensuring that the trademarks are used only in ways approved by Face Foundrie.
The authorized marks, owned by 2F Holdings L.L.C. and licensed to Face Foundrie, include the core brand name "FACE FOUNDRIÉ" along with other registered marks such as "A FOCUSED FACIAL BAR", "I REALLY LIKE YOUR FACE", and "WE WANT TO TOUCH YOUR FACE". These marks are registered with the United States Patent and Trademark Office (USPTO) and are intended to be the exclusive identifiers for the franchise. Franchisees must adhere strictly to the guidelines in the Franchise Agreement and Operations Manual when using these marks.
This policy ensures brand consistency and protects Face Foundrie's trademarks. Franchisees are obligated to immediately report any infringement or challenges to the use of these marks. Face Foundrie retains exclusive control over any litigation or proceedings related to trademark issues. While franchisees are protected against third-party claims arising from authorized use of the marks, they bear the costs if the use is not in accordance with the Franchise Agreement. Face Foundrie also reserves the right to modify or discontinue any mark, with franchisees responsible for the tangible costs of compliance, such as changing signs and uniforms.