Upon what is the Exit Sales Representative's privilege to use Exit marks contingent?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
- b) Use Requirements. Sales Representative's privilege to use the marks, and the privilege to use EXIT [Trade Name] yard signs, "SOLD" signs, business cards, promotional material, letterhead, and any other item which bears such marks or bears any other distinguishing characteristic of the EXIT [Trade Name] organization, is contingent upon:
- i) Sales Representative's observance of and adherence to the EXIT Logo and Signage Standards which can be found on the Resource Center and from time to time will be amended only by EXIT;
- ii) Sales Representative's adherence to and satisfaction of professional performance standards and service quality controls promulgated and from time to time amended by EXIT [Trade Name], Subfranchisor or EXIT; and
- iii) Sales Representative's continued affiliation with EXIT [Trade Name] under this Agreement or any successor to this Agreement.
Source: Item 23 — RECEIPT (FDD pages 42–235)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, an Exit Sales Representative's privilege to use Exit's trademarks is contingent upon several factors. These conditions ensure that the brand's image and standards are maintained through consistent adherence to company policies and continued affiliation.
Specifically, the Sales Representative must consistently observe and adhere to the EXIT Logo and Signage Standards, which are available on the Resource Center and subject to amendments made by Exit. This means the representative needs to stay updated with any changes to branding guidelines to ensure their marketing materials align with Exit's current standards. Additionally, the Sales Representative must adhere to and satisfy the professional performance standards and service quality controls set forth by Exit and any Subfranchisor. This implies that the representative's performance and service delivery must meet the required benchmarks to maintain the privilege of using Exit's marks.
Furthermore, the Sales Representative's continued affiliation with Exit under the Sales Representative Agreement or any successor agreement is a prerequisite for maintaining the trademark use privilege. Should the representative's agreement terminate, so too does their right to use Exit's trademarks. These requirements collectively ensure that only active and compliant representatives in good standing can represent the Exit brand, protecting the brand's reputation and goodwill.