Under what agreement must the Exit Sales Representative maintain affiliation to use the Exit marks?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
- b) Use Requirements. Sales Representative's privilege to use the marks, and the privilege to use EXIT [Trade Name] yard signs, "SOLD" signs, business cards, promotional material, letterhead, and any other item which bears such marks or bears any other distinguishing characteristic of the EXIT [Trade Name] organization, is contingent upon:
- i) Sales Representative's observance of and adherence to the EXIT Logo and Signage Standards which can be found on the Resource Center and from time to time will be amended only by EXIT;
- ii) Sales Representative's adherence to and satisfaction of professional performance standards and service quality controls promulgated and from time to time amended by EXIT [Trade Name], Subfranchisor or EXIT; and
- iii) Sales Representative's continued affiliation with EXIT [Trade Name] under this Agreement or any successor to this Agreement.
Source: Item 23 — RECEIPT (FDD pages 42–235)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, a Sales Representative's privilege to use Exit's trademarks, including yard signs, business cards, and promotional materials, is contingent upon several factors. One key requirement is the Sales Representative's continued affiliation with Exit under the Exit Sales Representative Agreement or any successor agreement. This means that as long as the Sales Representative remains an active member of the Exit franchise network under a valid agreement, they are authorized to use Exit's branding and marketing materials.
In addition to maintaining affiliation, the Sales Representative must also adhere to Exit's Logo and Signage Standards, which are subject to amendments by Exit. These standards are available on the Resource Center. Furthermore, the Sales Representative must meet the professional performance standards and service quality controls that are established and modified by Exit, the Subfranchisor, or Exit itself. These standards ensure that all representatives maintain a consistent level of quality and professionalism in their services.
This requirement ensures that Exit maintains control over its brand and how it is represented in the marketplace. By mandating adherence to specific standards and continued affiliation, Exit aims to protect its reputation and goodwill. For a prospective franchisee, this means understanding and complying with all outlined standards and maintaining a good standing within the Exit network to continue benefiting from the use of Exit's trademarks and marketing support.