What was the total amount spent on trade shows and conventions for Exit in 2023?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
e - related parties | 351,676 | 816,338 | - | | Current portion of deferred revenue | 3,140,717 | 3,636,617 | 3,523,417 | | Total current liabilities | 12,543,040 | 14,310,735 | 12,022,909 | | Long-term liabilities | | | | | Notes payable, net of current | 1,559,052 | 1,889,505 | 2,250,108 | | Deferred income tax liability - Canadian taxes | 414,995 | 312,000 | 215,000 | | Deferred revenue | 3,381,807 | 3,929,136 | 4,854,640 | | Other non-current liabilities | 1,005,000 | - | - | | Total long-term liabilities | 6,360,854 | 6,130,641 | 7,319,748 | | Stockholders' equity | | | | | Common stock, $.07 par value, 100 shares authorized, issued, and outstanding at December 31, 2024 Retained earnings Accumulated other comprehensive loss Equity attributable to controlling interest | 7 8,147,295 (1,979,828) 6,167,474 | 7 8,075,962 (1,817,038) 6,258,931 | 7 9,403,248 (1,824,376) 7,578,879 | | Non-controlling interests | (2,329) | (1,713) | (1,250) | | Total stockholders' equity | 6,165,145 | 6,257,218 | 7,577,629 | | Total liabilities and stockholders' equity | $ 25,069,039 | $ 26,698,594 | $ 26,920,286 |
EXIT REALTY CORP. INTERNATIONAL CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS FOR THE YEARS ENDED DECEMBER 31, 2024, 2023 AND 2022
| 2024 | 2023 | 2022 | |
|---|---|---|---|
| Revenue | $ 15,4 |
Source: Item 23 — RECEIPT (FDD pages 42–235)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, the company spent $2,020,763 on trade shows and conventions in 2023. This figure is part of the operating expenses listed in the consolidated financial statements. Franchisees should consider this amount when evaluating the franchisor's financial management and commitment to industry events.
Trade shows and conventions are vital for brand visibility, networking, and attracting potential franchisees and customers. A significant investment in these activities, such as the $2,020,763 spent by Exit in 2023, suggests that the franchisor is actively working to promote the brand and support its franchisees. This can be a positive indicator for prospective franchisees, as it demonstrates a proactive approach to market presence and growth.
However, franchisees should also consider the effectiveness of these expenditures. While a high spending amount might seem beneficial, it is essential to assess whether these events translate into tangible benefits for franchisees, such as increased leads, brand recognition, or improved support. It would be prudent for potential franchisees to inquire about the specific trade shows and conventions Exit attends, the strategies employed at these events, and the measurable outcomes achieved. Understanding the return on investment for these activities can help franchisees gauge the true value of the franchisor's participation in trade shows and conventions.