Does the Exit system include distinctive sales materials associated with the real estate service?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
EXIT Realty Corp. International ("Franchisor" or "EXIT") owns the rights to a business format franchise system ("System") for providing high quality real estate service to the general public, has devised policies and techniques for the operation of the System, and has promoted the System and the name "EXIT" for the advantage of EXIT, its Subfranchisors, and Franchisees (collectively "Affiliates"). The distinguishing characteristics of the System and of the real estate service provided, some of which constitute trade secrets, include, but are not limited to the following:
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- Common use and promotion of the EXIT service marks and a color scheme associated with the real estate service; and
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- Distinctive sales materials associated with the real estate service; and
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- Distinctive promotional materials used by EXIT and/or its Affiliates as part of the System; and
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- Supplies and other materials used in the offices of EXIT and/or its Affiliates as part of the System; and
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- Centralized advertising and referral services; and
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- Procedures for operations of offices under the System, publicity and record keeping; and
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- A standardized uniform system for operation of a real estate service office in accordance with EXIT's standards for quality, value, efficiency, and courtesy; and
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- Distinctive remuneration plan for the sales representatives as more fully described in the "EXIT Formula" attached to this Agreement as Schedule 2.
Source: Item 23 — RECEIPT (FDD pages 42–235)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, the Exit system includes distinctive sales materials associated with its real estate service. The FDD specifies that Exit Realty Corp. International owns the rights to a business format franchise system for providing high-quality real estate service to the general public and has devised policies and techniques for the operation of the system.
These characteristics of the Exit system include the common use and promotion of Exit service marks and a color scheme associated with the real estate service. The system also incorporates distinctive promotional materials used by Exit and its affiliates, as well as supplies and other materials used in the offices of Exit and its affiliates.
For a prospective franchisee, this indicates that Exit provides a comprehensive and branded approach to real estate services, which includes standardized sales and promotional materials. This can be beneficial as it provides a consistent brand image and operational framework, potentially reducing the franchisee's burden of creating their own materials and strategies. Franchisees should ensure they understand how to effectively use these materials to maximize their impact in their local market.