What is the 'Exit System' designed to enable for independently owned real estate brokerage offices?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
EXIT has developed a plan designed to enable independently owned real estate brokerage offices to benefit from brand name identification and to enable these offices to compete more effectively in the real estate industry (the "EXIT System"). The EXIT System is identified by means of certain trade names, service marks, trademarks, logos, and commercial symbols (the "Marks"), including the marks "EXIT Realty" and "EXIT", which provide recognition of the EXIT System to the customers and clients of the EXIT Franchisees. The EXIT System also includes the production of advertising and commercials for use in print and electronic media, training programs for Subfranchisors and Franchisees, Manuals, a program for the referral of real estate listings and real estate buyers and other procedures and systems to assist in the operation and management of a real estate office. The EXIT System includes programs for the establishment of national advertising and promotional campaigns as well. EXIT Realty Upper Midwest will provide certain specified support and services to all Franchisees in their assigned geographical territory.
Source: Item 1 — THE FRANCHISOR AND SUBFRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 6–8)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, the 'Exit System' is designed to enable independently owned real estate brokerage offices to benefit from brand name identification and compete more effectively in the real estate industry. The Exit System uses trade names, service marks, trademarks, logos, and commercial symbols, including the marks "EXIT Realty" and "EXIT", to provide recognition to customers and clients of Exit franchisees.
In practical terms, this means that by becoming an Exit franchisee, an independently owned real estate brokerage can leverage the established Exit brand to attract more customers and gain a competitive edge. The Exit System provides franchisees with tools and resources such as advertising materials, training programs, and manuals to assist in the operation and management of their real estate offices.
Furthermore, the Exit System includes programs for national advertising and promotional campaigns, which can help franchisees increase their visibility and reach a wider audience. Exit Realty Upper Midwest provides support and services to all franchisees within their assigned geographical territory, ensuring that franchisees have the assistance they need to succeed. The Exit system also includes a program for the referral of real estate listings and real estate buyers.