What symbols must the franchisee use when displaying the Proprietary Marks for the Exit franchise?

According to Exit's 2025 Franchise Disclosure Document, a franchisee must use specific symbols when displaying Exit's Proprietary Marks. The franchisee is required to use the SM, TM, or ® symbols and designations, as applicable, when using the Proprietary Marks.

This requirement ensures that Exit's trademarks and service marks are properly identified and protected. By using these symbols, the franchisee informs the public that Exit claims ownership of these marks and helps prevent potential infringement by others. This is a standard practice in franchising, as it helps maintain brand consistency and protects the franchisor's intellectual property rights.

Failure to use these symbols correctly could potentially lead to legal issues for the franchisee, as it could be seen as a failure to protect Exit's Proprietary Marks. Therefore, it is crucial for a prospective Exit franchisee to understand and adhere to these requirements when using the brand's trademarks and service marks in their business operations, advertising, and marketing materials.