What support and services will Exit Realty Upper Midwest provide to Franchisees?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
ll. EXIT Realty Upper Midwest will provide certain specified support and services to all Franchisees in their assigned geographical territory.
EXIT will continue to improve and further develop the EXIT System, and through EXIT Realty Upper Midwest will provide new information and techniques to you through confidential Training Manuals (the "Manuals"). Any real estate brokerage office that joins the EXIT System is referred to in this Disclosure Document as a "Franchisee." Franchisees offer real estate brokerage services to the general public as independently owned and operated entities utilizing the EXIT Trademarks together with a pre-selected "Trade Style" name in conjunction with the unique system and formula of EXIT. The Franchise Agreement is executed between EXIT Realty Upper Midwest (the Subfranchisor) and you (the Franchisee).
The real estate sales business is highly competitive with respect to price, service, location and quality of service. It is often affected by changes in consumer tastes, economic conditions and population patterns. You must anticipate competing with numerous other real estate sales offices offering a wide range of comparably priced services and a wide variety of service formats. The businesses with which you should expect to compete include, in general, national or regional real estate franchise systems and other chains, and independently owned local firms located in the
area of your office that offer similar services to the same or similar customers. Your business will also be affected by its location, the locations of competing real estate sales offices, your financial and managerial capabilities, availability of labor, interest rates, demographic or cultural conditions, and other factors.
Source: Item 1 — THE FRANCHISOR AND SUBFRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 6–8)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, Exit Realty Upper Midwest will provide specified support and services to franchisees within their assigned geographical territory. This support includes access to the Exit System, which is designed to help independently owned real estate brokerage offices benefit from brand name recognition and compete effectively in the real estate industry. The Exit System is identified through trademarks, service marks, logos, and commercial symbols, including "EXIT Realty" and "EXIT".
Exit's support also encompasses the production of advertising and commercials for use in print and electronic media, training programs for subfranchisors and franchisees, and confidential training manuals. Additionally, the Exit System includes a program for the referral of real estate listings and buyers, along with other procedures and systems designed to assist in the operation and management of a real estate office. Exit Realty Upper Midwest will provide new information and techniques to franchisees through these manuals.
Furthermore, the Exit System incorporates programs for establishing national advertising and promotional campaigns. Franchisees are expected to offer first-class real estate service to the public and are responsible for hiring and recruiting real estate sales representatives to compete in the real estate brokerage business. Franchisees must also comply with federal, state, and local laws related to real estate brokers, employment law, the Americans with Disabilities Act, and other regulations specific to the real estate industry, including obtaining and maintaining all necessary licenses and permits.