What specific statement must an Exit franchisee include on their web page, telephone book advertisements, and other printed materials?

According to Exit's 2025 Franchise Disclosure Document, franchisees must include a specific statement on various materials to clarify their independent ownership. This statement is intended to prevent any confusion among the public regarding the ownership and operation of individual Exit offices.

The required statement is "each office independently owned and operated" or "Independent Member Broker." This statement must be included on the franchisee's web page, telephone book advertisements, exterior sign, lawn signs, letterhead, deposit receipt forms, listing agreements, and other printed materials.

Furthermore, the franchisee must conspicuously display this statement on their web page, if they have one, and at a prominent location at the main entrance of their office. This requirement ensures that clients and potential customers are clearly informed about the independent nature of the franchise, which is a common practice in franchising to distinguish between the franchisor and individual franchisee liabilities and responsibilities.