What is the required use of the Exit franchise office premises?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
9.4. Written Materials; Advertising; Signs
- (A) Franchisee shall feature in the operation of its real estate service and in all materials and advertising, the distinguishing characteristics of the System in accordance with the Training Manual (as defined in Section 43) or as contained in specific directives from Subfranchisor or EXIT as may be issued from time to time.
- (B) Franchisee shall include the following statement on Franchisee's web page, telephone book advertisements, exterior sign, lawn signs, letterhead, deposit receipt forms, listing agreements and other printed materials: "each office independently owned and operated" or "Independent Member Broker." Franchisee shall conspicuously display the statement on its web page (if any) and at a prominent location at the main entrance of its office.
- (C) Franchisee shall erect and maintain at its office premises an exterior sign in conformance with the local municipality's sign codes and EXIT's operating procedures and quality control directives. Design specifications for Franchisee's sign must be approved by Subfranchisor prior to Franchisee making any commitment to any contractor to construct the sign and prior to display at the Franchise office.
- (D) EXIT reserves the right to approve all of Franchisee's use of linking and framing between Franchisee's websites pages and other websites, and Franchisee shall, within five (5) days of receipt of notice from EXIT, dismantle any such frames and links if and as required by EXIT.
9.5. Goodwill and Referrals
(A) Franchisee shall use every reasonable means available to promote the use of the System on an international basis by the general public, and shall not permit the advertising of any other competing real estate services within its office except that of other EXIT Affiliates in good standing.
(B) Franchisee acknowledges the importance of the referral process to the System and shall endeavor to refer requests for real estate services in a location in which Franchisee does not operate to an EXIT Franchisee in that location.
Source: Item 16 — RESTRICTIONS ON WHAT THE FRANCHISEE MAY SELL (FDD page 27)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, franchisees must operate their real estate service and feature the characteristics of the Exit system in all materials and advertising, following the guidelines in the Training Manual or specific directives from the subfranchisor or Exit. Franchisees are required to include the statement "each office independently owned and operated" or "Independent Member Broker" on their web page, telephone book advertisements, exterior sign, lawn signs, letterhead, deposit receipt forms, listing agreements, and other printed materials. This statement must be conspicuously displayed on the franchisee's web page and at the main entrance of their office.
Exit franchisees must erect and maintain an exterior sign at their office premises that conforms to local municipality sign codes and Exit's operating procedures and quality control directives. The design specifications for the franchisee's sign must be approved by the subfranchisor before any commitment is made to a contractor and before the sign is displayed at the franchise office. Exit retains the right to approve all of the franchisee's use of linking and framing between the franchisee's websites pages and other websites, and the franchisee must dismantle any such frames and links within five days of receiving notice from Exit if required.
Furthermore, Exit franchisees are expected to promote the use of the Exit system to the general public and are not allowed to advertise any other competing real estate services within their office, except for other Exit Affiliates in good standing. Franchisees should also endeavor to refer requests for real estate services in locations where they do not operate to an Exit franchisee in that location, emphasizing the importance of the referral process within the Exit system.