Is Exit Realty Upper Midwest obligated to assist franchisees in establishing prices for their services?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
Neither us nor EXIT has any obligation to assist you in establishing prices, such as setting minimum and/or maximum prices at which Franchisees must sell services.
Source: Item 11 — FRANCHISOR'S AND SUBFRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 19–24)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, Exit Realty Upper Midwest and Exit have no obligation to assist franchisees in setting prices for their services. This includes setting minimum or maximum prices at which franchisees must sell their services.
This policy provides franchisees with the autonomy to determine their pricing strategies based on local market conditions and competitive factors. However, it also means that franchisees cannot rely on Exit for guidance or support in establishing prices. This independence requires franchisees to conduct their own market research and analysis to determine optimal pricing strategies.
Prospective franchisees should consider the implications of this lack of pricing assistance and be prepared to independently manage their pricing strategies. While Exit does not dictate pricing, franchisees are still expected to adhere to overall brand standards and operational guidelines outlined in the Franchise Agreement and Training Manuals.