What is the pre-selected name used in conjunction with the Exit Trademarks called?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisees offer real estate brokerage services to the general public as independently owned and operated entities utilizing the EXIT Trademarks together with a pre-selected "Trade Style" name in conjunction with the unique system and formula of EXIT.
Source: Item 1 — THE FRANCHISOR AND SUBFRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 6–8)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, franchisees utilize Exit Trademarks along with a pre-selected "Trade Style" name. This "Trade Style" name is used in conjunction with Exit's unique system and formula.
For a prospective franchisee, this means that while you operate under the Exit brand, you will also incorporate a pre-selected name, or "Trade Style," into your business's identity. This likely provides a degree of local flavor or personalization while still benefiting from the national Exit brand recognition. The FDD does not specify how the "Trade Style" name is selected, or if the franchisee has any input in the selection process.
It would be prudent for potential franchisees to inquire with Exit about the process of selecting the "Trade Style" name. Understanding the criteria for selection, and whether there is any flexibility in choosing or suggesting a name, is an important consideration for branding and local market appeal.