What was the net change in the number of Exit franchise outlets in the Upper Midwest region during 2024?

According to Exit's 2025 Franchise Disclosure Document, the Upper Midwest region, encompassing Iowa, Illinois, Michigan, Minnesota, North Dakota, South Dakota, and Wisconsin, experienced a net decrease of 5 franchise outlets during 2024. At the start of 2024, there were 88 Exit franchise outlets in the Upper Midwest. By the end of 2024, the number had dropped to 83. This net change of -5 indicates that more Exit franchises closed or otherwise ceased operating than opened or began operating in that region during the year.

For a prospective Exit franchisee, this information highlights the volatility of franchise locations within the Upper Midwest. While the reasons for this decline aren't explicitly stated, it suggests potential challenges in maintaining or growing an Exit franchise in that area. Factors contributing to this could include market saturation, local economic conditions, competition, or issues specific to Exit's business model in that region.

It is important for potential franchisees to investigate the reasons behind this net decrease. Understanding the factors that led to the closure or cessation of Exit franchises in the Upper Midwest during 2024 can provide valuable insights into the risks and opportunities associated with investing in an Exit franchise in that region. Speaking with current and former franchisees in the area could provide additional context and help in assessing the long-term viability of an Exit franchise.