What is the minimum Protected Territory granted to an Exit franchisee?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
ranchise Agreement, additional training is required at the time of the renewal.
ITEM 12 TERRITORY
The Franchise Agreement grants you the right to establish a real estate sales office in a specified geographic territory ("Protected Territory") that is described by boundary streets, highways, cities, counties, or other recognizable demarcations and can be further delineated by a map attached as a part of the Franchise Agreement. You are granted the exclusive right to establish an EXIT realty office within the Protected Territory. You are not restricted from selling real estate services outside your Protected Territory. There is no minimum Protected Territory granted, although the Protected Territory is generally as follows: High density – over 50,000 population; Medium density – 20,000-50,000 population and Rural density – less than 5,000 population. You receive exclusivity for the location of your office. You will not receive an exclusive Territory for EXIT listings and/or sales. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
Other EXIT franchises may provide real estate services within your Protected Territory. No compensation is paid to you by us or EXIT for real estate sales by other EXIT franchises within your Protected Territory. Similarly, you may sell real estate services outside of your Protected Territory. There are no restrictions on either you or any other EXIT Franchisee from providing real estate services outside a Protected Territory, including no restrictions on your right to use other channels of distribution, such as the internet, telemarketing or direct marketing, to make sales outside the Protected Territory. EXIT, EXIT Realty Upper Midwest and other EXIT Realty Franchisees reserve the right to use other channels of distribution, including the internet, within the Protected Territory, using EXIT's principal trademarks or using different trademarks. Your exclusivity within the Protected Territory relates only to your operation of an EXIT office within the Protected Territory. The Franchise Agreement provides that EXIT Realty Upper Midwest may not establish either a company-owned or franchised outlet, in the Protected Territory, selling the same goods or similar goods or services under the same or similar trademarks or service marks during the term of the Franchise Agreement, unless you are in default under the terms of the Franchise
Agreement. Your exclusive rights to a Protected Territory may be terminated or modified by EXIT Realty Upper Midwest if you fail to comply with the terms and conditions of the Franchise Agreement. In addition, the exclusive area rights will terminate, and you will be in default under your Franchise Agreement and your Franchise Agreement may be terminated, if you fail to attain and retain the prescribed number of Sales Representatives within the designated period of time. There are no other circumstances that permit EXIT Realty Upper Midwest to modify your territorial rights. The number of Sales Representatives to be maintained is based on the active Realtor® population in the geographic territory that includes the Protected Territory and based upon market conditions and area competition. There is no formula to determine the minimum number of Sales Representatives to be maintained in a Protected Territory. Once the location of the Protected Territory is determined and EXIT Realty Upper Midwest analyzes the active Realtor® population, market conditions and area competition in and around the Protected Territory, the minimum number of Sales Representatives is determined by EXIT Realty Upper Midwest and provided to you not less than 7 calendar days prior to your execution of the Franchise Agreement. See Section 9.8 of the Franchise Agreement. Subject to the foregoing Requirements for minimum number of Sales Representatives are as follows:
| Territory Size | Minimum # of Sales Representatives After 1st Year | Minimum # of Sales Representatives After 2nd Year | Minimum # of Sales Representatives After 3rd Year and Thereafter |
|---|---|---|---|
| Rural Density Territory | 3 | 5 | 7 |
| Low Density Territory | 5 | 7 | 10 |
| Medium | 6 | 12 | 20 |
| Density Territory | |||
| High Density Territory | 10 | 20 | 30 |
You may not relocate the franchise sales office, without the prior written consent of EXIT Realty Upper Midwest.
Source: Item 12 — TERRITORY (FDD pages 24–25)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, there is no minimum Protected Territory granted to a franchisee. The size of the territory is generally determined by population density, categorized as high density (over 50,000 population), medium density (20,000-50,000 population), and rural density (less than 5,000 population). While franchisees receive exclusivity for the location of their office, they do not receive an exclusive territory for Exit listings or sales, and may face competition from other franchisees, company-owned outlets, or other channels of distribution.
Exit franchisees should be aware that other Exit franchises may provide real estate services within their Protected Territory, and no compensation is paid for real estate sales by other Exit franchises within the territory. Similarly, franchisees can sell real estate services outside of their Protected Territory, with no restrictions on them or other Exit franchisees providing real estate services outside a Protected Territory. Exit and its franchisees reserve the right to use other channels of distribution, including the internet, within the Protected Territory, using Exit's trademarks or different trademarks.
It's important to note that the exclusive rights to a Protected Territory may be terminated or modified if a franchisee fails to comply with the terms and conditions of the Franchise Agreement. Specifically, the exclusive area rights will terminate if the franchisee fails to attain and retain the prescribed number of Sales Representatives within a designated period. The minimum number of Sales Representatives is determined by Exit Realty Upper Midwest based on the active Realtor population, market conditions, and area competition in and around the Protected Territory, and is provided to the franchisee not less than 7 calendar days prior to the execution of the Franchise Agreement. The number of sales representatives that must be maintained increases over the first three years. For example, a franchisee in a rural density territory must have at least 3 sales representatives after the first year, 5 after the second year, and 7 after the third year.