If an Exit franchisee uses the internet for business, what must their domain name include?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
(D) If Franchisee decides to advertise, promote, or otherwise conduct business by means of the Internet or World Wide Web, Franchisee shall also utilize a domain name which includes the word "EXIT" and the EXIT Logo. Any such domain name must be approved by Subfranchisor in writing prior to Franchisee's use of it. All marketing shall be in accordance with the standards and guidelines provided in the Training Manuals.
Source: Item 23 — RECEIPT (FDD pages 42–235)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, if a franchisee decides to use the internet for business purposes, their domain name must include the word "EXIT" and the EXIT Logo. The domain name requires written approval from the subfranchisor before it can be used.
This requirement ensures that all Exit franchisees maintain a consistent brand identity online. By including "EXIT" and the logo in the domain name, customers can easily identify the website as belonging to an Exit franchise. The franchisor's approval process allows them to control how the brand is represented online and prevent any misuse of the Exit name or logo.
This policy is fairly standard in franchising, as franchisors typically want to maintain tight control over their brand and online presence. Franchisees should be aware of these requirements and factor in the time needed to get domain name approval when setting up their online business presence. Additionally, sales representatives must have written approval from Exit before securing any web domain name that incorporates Exit. These domain names are not permitted to have derogatory expressions, nor may they represent the Sales Representative as having greater rights to the use of the name than they are permitted in the day-to-day business of selling real property.