If an Exit Franchisee advertises online, what must the domain name include?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
- (D) If Franchisee decides to advertise, promote, or otherwise conduct business by means of the Internet or World Wide Web, Franchisee shall also utilize a domain name which includes the word "EXIT" and the EXIT Logo. Any such domain name must be approved by Subfranchisor in writing prior to Franchisee's use of it. All marketing shall be in accordance with the standards and guidelines provided in the Training Manuals.
- (E) Neither the Trade Style name nor any domain name, application name or social media profile name may include the words "National, International, Canada, U.S., or North America," nor provide any indication that the Franchisee has the exclusive rights under this Agreement to more than the Protected Territory.
Source: Item 23 — RECEIPT (FDD pages 42–235)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, if a franchisee chooses to advertise online, the domain name must include the word "EXIT" and the EXIT Logo. The domain name requires written approval from the subfranchisor before it can be used. All marketing efforts must adhere to the standards and guidelines outlined in the training manuals.
This requirement ensures that the Exit brand is consistently represented in all online advertising. It also allows Exit to maintain control over its brand identity and prevent franchisees from using domain names that could be misleading or confusing to customers.
Additionally, the domain name cannot include terms such as "National, International, Canada, U.S., or North America," or suggest that the franchisee has exclusive rights beyond their protected territory. This restriction prevents franchisees from misrepresenting the scope of their franchise rights and ensures that customers are not misled about the areas in which the franchisee is authorized to operate. This also aligns with the general policy that a domain name should accurately reflect the agent's approved business name or geographic area where they are licensed to practice real estate.