Does the Exit franchise agreement allow the franchisee to sell goods and services at any price?

According to Exit's 2025 Franchise Disclosure Document, franchisees have complete discretion over the prices they charge for goods and services. This means Exit does not impose restrictions on pricing, allowing franchisees to set prices as they see fit based on market conditions and their business strategies. This autonomy can be a significant advantage, enabling franchisees to respond to local market dynamics and adjust pricing to attract customers and maximize profitability.

However, franchisees must also be aware of their state and local laws, as these regulations may impact their pricing decisions. While Exit grants pricing discretion, franchisees are responsible for ensuring their pricing practices comply with all applicable legal requirements. This includes being mindful of regulations related to fair pricing, consumer protection, and any other relevant laws that could affect the pricing of real estate services.

This level of pricing freedom is not universal across all franchise systems. Some franchisors may set price floors or ceilings, or require franchisees to adhere to a standardized pricing model. The flexibility offered by Exit allows franchisees to differentiate themselves and compete effectively in their local markets, but it also places the onus on the franchisee to make informed pricing decisions that are both profitable and compliant with the law.