Where can I find information about Exit's strategies to increase brand awareness?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
| 3.5. LOGOS AND SIGNAGE STANDARDS | 59 | |
|---|---|---|
| 3.6. BROKER/OWNER TRAINING | 60 | |
| 3.7. ADMINISTRATION | 61 | |
| 3.7.1. Best Hiring Practices | 62 | |
| 3.7.2. Admin Staff Changes | 64 | |
| 3.8. PERSONAL DEVELOPMENT | 65 | |
| 3.8.1. Prompter!™ The Power of Affirmations | 66 | |
| 3.8.2. Time Management | 67 | |
| 3.8.3. DISC Personality Profiles | 68 | |
| 3.8.4. Recommended Reading List | 69 | |
| 4. | ONBOARDING | . 72 |
| 4.1. FUEL – FRANCHISEE ONBOARDING | 73 | |
| 4.2. RESOURCE CENTER ACCESS | 74 | |
| 4.3. START UP BUSINESS TOOLS | 75 | |
| 4.3.1. Broker Business Plan | 76 | |
| 4.3.2. Broker First Year Budget | 77 | |
| 4.4. MARKETING | 78 | |
| 4.4.1. Strategies to Increase Brand Awareness | 79 | |
| 4.4.2. Internet Marketing Standards & Guidelines | 81 | |
| 4.4.3. Marketing Center | 82 | |
| 4.4.4. EXIT Realty Promotional Video | 83 | |
| 4.4.5. Promo Shop | 84 | |
| 4.4.6. Vehicle Wrap Incentive Program | 85 | |
| 4.4.7. The Achiever | 86 | |
| 4.4.8. Create a Website | 87 | |
| 4.4.9. Social Media | 88 | |
| 4.4.10. Press Release Strategies | 89 | |
| 4.4.11. EXIT's Blog | 91 | |
| 4.4.12. EXIT's Culture | 92 | |
| 4.4.13. Spirit of EXIT Charitable Program | 93 | |
| 4.4.14. Know Your Competition |
Source: Item 23 — RECEIPT (FDD pages 42–235)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, Item 23 provides a receipt that includes a table of contents to the current training manuals provided to franchisees. Section 4.4 of the franchisee onboarding process specifically addresses marketing, with section 4.4.1 focusing on "Strategies to Increase Brand Awareness." This section is found on page 79 of the FDD.
In addition to brand awareness strategies, the marketing section also covers internet marketing standards and guidelines, the marketing center, Exit Realty promotional videos, the promo shop, a vehicle wrap incentive program, and social media. Franchisees can also find information on press release strategies, Exit's blog and culture, the Spirit of Exit Charitable Program, and how to understand their competition.
Prospective franchisees should review page 79 of Item 23 within Exit's training manuals to understand the specific strategies Exit employs to enhance brand awareness. This will provide valuable insight into Exit's marketing approach and the resources available to franchisees for promoting their business.