On what date was the "Heart and Home with EXIT Realty" trademark registered?
Exit Franchise · 2025 FDDAnswer from 2025 FDD Document
| TRADEMARK | REGISTRATION DATE | REGISTRATION OR SERIAL NUMBER |
|---|---|---|
| "EXIT" | 06/16/1998 (Renewed 6/24/08) | 2,165,469 |
| "EXIT and Design" | 07/20/2004 | 2,864,355 |
| "EXIT and Design with Color" | 07/06/2004 | 2,859,563 |
| "I'M SOLD" (Principal Register) | 02/16/2010 | 3,748,045 |
| "Your Home, Next EXIT" | 03/26/2013 | 4,309,485 |
| "LOVEXIT" | 04/01/2014 | 4,503,914 |
| "Heart and Home with EXIT Realty" | 09/08/2020 | 6,148,575 |
| "Prompter" | 01/23/2018 | 5,383,884 |
| "Think Smart. Think EXIT" | 04/03/2018 | 5,436,237 |
| "Expert Marketing Suite" | 07/17/2018 | 5,517,682 |
Source: Item 13 — TRADEMARKS (FDD pages 25–27)
What This Means (2025 FDD)
According to Exit's 2025 Franchise Disclosure Document, the trademark "Heart and Home with EXIT Realty" was registered on September 8, 2020. This registration is important for prospective franchisees as it confirms that Exit has legal protection for this specific branding element.
Having a registered trademark like "Heart and Home with EXIT Realty" allows Exit to prevent other real estate companies from using similar branding that could confuse customers or dilute the brand's identity. For a franchisee, this means they can confidently use the trademark in their marketing and business operations, knowing that Exit has taken steps to protect it.
It is worth noting that Exit retains the right to modify or discontinue any of its trademarks. While the "Heart and Home with EXIT Realty" trademark is currently registered, Exit could decide to change or stop using it in the future. If this happens, franchisees would be required to comply with Exit's instructions to modify or discontinue their use of the trademark, potentially incurring costs to update their branding and marketing materials.