Must Exit approve advertising materials developed by a franchisee for their own use?

According to Exit's 2025 Franchise Disclosure Document, franchisees have the option to develop their own advertising materials, but Exit requires prior written approval of these materials. This means that while franchisees have some autonomy in creating advertising content, Exit retains control over brand messaging and presentation. This is a fairly standard practice in franchising, as it ensures consistency and protects the brand's image.

This requirement ensures that all advertising aligns with Exit's overall marketing strategy and brand standards. Franchisees must submit their self-created advertising materials to Exit for review and approval before use. This process allows Exit to maintain quality control and ensure that all marketing efforts reflect the brand's values and standards.

While Exit may also provide advertising materials for franchisees to use, franchisees are responsible for the cost of any advertising materials they develop themselves. This gives franchisees the flexibility to tailor their advertising to their local market, but it also means they bear the financial burden of creating these materials. Franchisees should factor in these potential advertising costs when evaluating the overall investment required to operate an Exit franchise.

Prospective franchisees should inquire about the specific criteria Exit uses to evaluate advertising materials and the typical turnaround time for approvals. Understanding these details will help franchisees plan their marketing efforts effectively and avoid potential delays or conflicts.