What written notifications is an Even Hotels customer required to provide to The Coca-Cola Company regarding their hotels?

According to Even Hotels's 2025 Franchise Disclosure Document, a franchisee, referred to as 'Customer' in the context of the agreement with The Coca-Cola Company, is required to provide written notice to The Coca-Cola Company under specific circumstances. These circumstances include the opening of a new Even Hotels location, the acquisition of an existing hotel, any change in the ownership of a hotel, the termination of the license agreement for a hotel, or the closing of a hotel.

The purpose of this notification requirement is to keep The Coca-Cola Company informed about the status and operation of Even Hotels locations, as it directly impacts their Beverage Marketing Agreement. By providing timely updates on hotel openings, closures, ownership changes, and license terminations, Even Hotels ensures that The Coca-Cola Company can accurately manage its distribution, marketing, and supply chain operations related to the Even Hotels brand.

The agreement specifies that these notifications should be provided as promptly as is consistent with the franchisee's business processes. This suggests that while immediate notification is not mandated, the franchisee should make reasonable efforts to inform The Coca-Cola Company of these changes in a timely manner. This requirement is important for maintaining a transparent and efficient business relationship between Even Hotels and The Coca-Cola Company, allowing for adjustments in marketing strategies, supply agreements, and other collaborative efforts.