Until what date was the Loyalty Program extended for Even Hotels in 2022?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
In 2022, the Loyalty Program was extended until December 31, 2027, by a vote of all principal correspondents of Holiday-licensed Hotels in good standing. Under this extension, Loyalty Program members can accumulate points through December 31, 2027, and may redeem them through June 30, 2028. If the Loyalty Program is extended beyond December 31, 2027, the foregoing dates will also be extended. Loyalty Program points will expire on a monthly basis for any Loyalty Program accounts which have been inactive during the prior rolling 12-month period, excluding accounts in certain membership tiers, for which one benefit is the non-expiration of points.
Source: Item 6 — OTHER FEES (FDD pages 30–52)
What This Means (2025 FDD)
According to Even Hotels's 2025 Franchise Disclosure Document, the Loyalty Program was extended in 2022 until December 31, 2027. This extension was approved by a vote of all principal correspondents of Holiday-licensed Hotels in good standing. As a result of this extension, Loyalty Program members can accumulate points through December 31, 2027, and redeem them through June 30, 2028.
This extension provides clarity and stability for both franchisees and Loyalty Program members. Franchisees can rely on the program's continued operation for several years, which can aid in their marketing and customer retention efforts. Members benefit from the ability to continue accumulating and redeeming points, enhancing the value of their participation in the program.
It's also important to note that if the Loyalty Program is extended beyond December 31, 2027, these dates will be further extended. Additionally, Loyalty Program points will expire monthly for accounts inactive for the prior 12 months, with exceptions for certain membership tiers that offer non-expiration of points as a benefit. This encourages continued engagement with the program.