Under what conditions can an Even Hotels licensee promote, maintain, implement, or be responsible for a website in connection with the licensed hotel?
Even_Hotels Franchise · 2025 FDDAnswer from 2025 FDD Document
Licensee shall not promote, maintain, implement or be responsible for any web site in connection with the licensed Hotel without the prior written approval of IHG, and if approved by IHG, any such web site shall comply with all of IHG's web site requirements as set forth in the Standards or otherwise.
Source: Item 23 — RECEIPTS (FDD pages 99–438)
What This Means (2025 FDD)
According to Even Hotels' 2025 Franchise Disclosure Document, a licensee can only promote, maintain, implement, or be responsible for a website in connection with the licensed hotel under specific conditions. Primarily, the licensee must obtain prior written approval from IHG (InterContinental Hotels Group).
If IHG approves the website, it must comply with all of IHG's website requirements as outlined in the Standards or otherwise communicated. This ensures that any online presence associated with the Even Hotels brand aligns with IHG's established guidelines and standards.
This requirement protects the brand's image and ensures consistency across all online platforms associated with Even Hotels. It also allows IHG to maintain control over the brand's digital representation and customer experience.